Having open casual conversations about the future as you walk a campus is natural way for your son/daughter to think about going to college. If you attended college talk about your experiences and how the education benefited you and the family.
Going to your high school's "College Night" program with your sophomore is also a good entrance to the application process. While they might not verbalize all their thoughts about college at some point they will bring up their feelings. The more they are exposed to in the process the more they will be prepared to make early decisions and be able to get through the process. Certainly, go at a pace that your son. daughter can handle..
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